Sales funnels guide customers through a structured journey designed to maximize conversions: landing page > order form > upsell > thank you page.
How to create a funnel
- Go to Stores > [Your Store] > Funnels.
- Click Create Funnel.
- Name your funnel and choose a template:
- Product Launch
- Flash Sale
- Lead Capture
- Seasonal Promotion
- VIP Access
- Giveaway
- Add funnel steps: landing page, order form, upsell, downsell, thank you.
- Customize each step using the visual builder (same blocks as landing pages).
- Set up conversion tracking.
- Click Publish.
Funnel analytics
Each funnel tracks:
- Views โ Total and unique visitors per step.
- Conversions โ Orders placed through the funnel.
- Revenue โ Total sales generated.
- Conversion rate โ Per funnel, per step, and per variant.
Frequently Asked Questions
What's the difference between a landing page and a funnel?
A landing page is a single page. A funnel is a multi-step journey guiding customers through a sequence.
Can I A/B test funnel steps?
Yes, each funnel step can have multiple variants with split traffic.